RW

Privacy Policy

Last Updated: January 15, 2026

1. Introduction

SearchSignal ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (www.rankwriter.ai) and services (collectively, the "Service").

RankWriter.AI is a product operated by SearchSignal.

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Email address
  • Name (optional)
  • Company/organization name (optional)
  • Password (encrypted)

Brand Profile Data:

  • Business name and industry
  • Website URLs for brand scanning
  • Brand voice preferences and tone settings
  • Target audience personas
  • Banned words and style guidelines

Content Generation Inputs:

  • Keywords and topics
  • Content requirements and instructions
  • Special instructions or preferences

2.2 Information Collected Automatically

  • IP address and general location
  • Browser type and version
  • Device information and operating system
  • Pages visited and features used
  • Content generation history
  • Token usage and purchase history
  • Session duration and frequency

2.3 Payment Information

Payment processing is handled by Paddle.com Market Limited, our Merchant of Record. We do not directly collect or store:

  • Credit card numbers
  • Bank account details
  • Full payment card information

Paddle collects and processes payment information according to their Privacy Policy (paddle.com/legal/privacy).

3. How We Use Your Information

We use your information to:

Provide and Improve the Service:

  • Process your content generation requests
  • Maintain and improve Service functionality
  • Develop new features and capabilities
  • Personalize your experience

Communication:

  • Send transactional emails (purchase confirmations, content delivery)
  • Respond to support requests
  • Send Service-related announcements

Security and Compliance:

  • Protect against fraud and unauthorized access
  • Enforce our Terms and Conditions
  • Comply with legal obligations

4. Artificial Intelligence and Your Data

Our Service uses artificial intelligence, including third-party AI models (such as Anthropic's Claude), to generate content based on your inputs.

What We Share with AI Providers:

  • Your content generation prompts and instructions
  • Brand profile information you provide
  • Keywords and topic requests

What We Do NOT Share:

  • Your personal contact information
  • Payment details
  • Account credentials

Your Control: You choose what information to include in your brand profiles and prompts. Avoid including sensitive personal data in content generation requests. You may request deletion of your data (see Section 8).

5. Information Sharing and Disclosure

We Do Not Sell Your Personal Information.

We may share information with:

  • Service Providers: Paddle (payment processing), Anthropic/AI providers (content generation), hosting providers (Vercel, Railway), analytics services, email delivery services
  • Legal Requirements: When required by law, subpoena, or legal process; to protect our rights, property, or safety; to investigate potential violations
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

6. Data Retention

We retain your information for as long as your account is active, necessary to provide the Service, required by legal obligations, or needed for legitimate business purposes.

Retention Periods:

  • Account data: Duration of account plus 2 years
  • Content generation history: 12 months (or until deletion request)
  • Transaction records: 7 years (legal/tax requirements)
  • Analytics data: 26 months

Upon account deletion request, we will remove your personal data within 30 days, except where retention is required by law.

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit (TLS/SSL)
  • Encrypted storage for sensitive data
  • Access controls and authentication
  • Regular security assessments
  • Employee training on data protection

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing activities
  • Withdraw Consent: Withdraw consent where processing is based on consent

To Exercise Your Rights: Email privacy@rankwriter.ai. We will respond within 30 days. Verification may be required.

9. International Data Transfers

Your data may be transferred to and processed in countries outside your residence, including the United States and South Africa. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and data processing agreements.

10. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect information from children. If we learn we have collected data from a child, we will delete it promptly.

11. California Privacy Rights (CCPA)

California residents have additional rights including the right to know what personal information is collected, the right to know if personal information is sold or disclosed, and the right to opt out of sale of personal information.

We do not sell personal information as defined by the CCPA.

12. European Privacy Rights (GDPR)

For users in the European Economic Area (EEA) and UK:

Legal Basis for Processing:

  • Contract performance (providing the Service)
  • Legitimate interests (improving Service, security)
  • Consent (marketing communications)
  • Legal obligations (compliance requirements)

Data Controller: SearchSignal is the data controller for your personal data. You have the right to lodge a complaint with your local supervisory authority.

13. Cookies Policy

Types of Cookies We Use:

  • Essential Cookies: Required for Service functionality
  • Performance Cookies: Help us understand usage patterns
  • Preference Cookies: Remember your settings

Browser settings can block or delete cookies. Some features may not function without essential cookies.

14. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of external sites. Review their privacy policies before providing information.

15. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated via email or notice on our website.

16. Contact Us

For privacy-related questions or to exercise your rights:

SearchSignal
Email: privacy@rankwriter.ai
Website: www.rankwriter.ai

For Paddle payment-related inquiries:
Paddle.com Market Limited
paddle.com/legal/privacy